Why live videos should be a part of your business
Written by Chloe Baulch, Rebel Nation
If you read our Wild Oats a few weeks back, you would know that Facebook is now providing an option where you can broadcast your Facebook live to page admins and editors only, enabling you to test your ideas before sharing them live. Therefore, if you have ever thought about doing Facebook lives but have been a little scared – fret no more!
Why should your business partake in live videos anyway? Live video took the Facebook world by storm in 2016 and has been a trending, super engaging and effective tool ever since. Live video on Facebook and Instagram allows you to broadcast straight from your mobile device to newsfeeds everywhere – creating content that is instant and incredibly authentic.
In this fast-paced tech-world we have created, businesses and people are constantly looking to engage with audiences faster and more effectively. This new age of instant content makes live video extremely effective.
Are you still scared to partake in lives? You should know the benefits it could have for your business:
1. High engagement
Facebook live videos rank higher than any other content in people’s newsfeed, as they are more engaging. According to Vimeo, 80% of people would rather watch a live video from a brand rather than read a blog, and 82% prefer live video to social posts.
Live videos also allow you to build a stronger customer relationship as content can be more personalised. It gives your audience the chance to see that there are real, caring humans behind your business, which helps build trust. Real time commenting gives you the opportunity to engage with viewers when they are most interested. You can also use this platform as a way for your customers to ask questions and get information quickly about you and your business.
Tip: Write a catchy and clear caption before going live – something to get your followers curious enough to watch.
2. Lives continue to live on
Once your live video is over, it automatically turns into a standard video on your newsfeed, and will still get views. Therefore, if someone wasn’t able to watch your live video, they can come back to your page and watch it anytime. You also have the opportunity to save live video to your camera roll, therefore you can re purpose it on other social channels to boost engagement.
Tip: If customers are asking you a lot of the same questions on a Facebook live, use this to create content later on Facebook and other channels. The more you know about what your audience needs and wants, the better you can create content that will truly resonate with them and be of value.
3. Cost effective
One of the most significant benefits of live videos is that it is cost effective. Expensive equipment and camera crews are unnecessary – Facebook and Instagram itself is free to do and you only need your mobile phone or a webcam. Naturally, live videos should be genuine, real and in the moment. All you need is a phone, a few bullet points and a good background. It also saves you time – not having to go through the editing process of a video, which is often the most time-consuming part.
Tip: Before going live, make sure you promote your broadcast through your social channels. Let people know to tune in!
Video is king when it comes to content and it’s not going anywhere anytime soon. Live videos are only going to continue to grow in popularity. Do you want to be left behind? It’s time to get started with live video.
If you have any questions about live video, or you want to get started and don’t know how, the Rebel Nation team can help! Contact us today > 4944 0976.