You’re better than boosting – why you need to stop boosting Facebook posts

Do you boost your business’ Facebook content sometimes? If you do, you might want to take a minute to hear me out! Working for Rebel Nation has taught me many new things about marketing, social media and websites. I am constantly learning new ways and techniques to generate awesome marketing outcomes. I really want to share with you one MAJOR thing that I have learnt in my time here.

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How to spot common scams that businesses get targeted for

Scam emails are one of those ongoing battles in the running of every business. Obviously scams in general are pretty crappy – people making money off someone by tricking them, stealing what they don’t deserve by betting they can bamboozle the other person. While there are a range of business-specific scams that can occur, below are the email ones that we believe are the most common – and some hints on how to combat the charlatans.

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What I learned from buying a 21 year old business, at 35

We’ve just reached a pretty exciting milestone at Rebel Nation – the business is now paid off. When Kylie first contacted me to see if I was interested in buying Out of the Blue Marketing, Mackay’s oldest marketing agency, I knew I wanted to do it before we even discussed details. 18 months later, and I feel like I’ve learnt more about business in that time than I could ever have imagined. I had no idea what was waiting for me, which is probably a good thing, because it has tested me in so many ways.

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How to set up your website to generate leads

If you think that having a website is something you “have to do” or it’s basically just an online brochure for your business, this blog probs isn’t for you. If you think that a website is your online shopfront to bring in traffic, and convert them to customers – then please, let’s sit down and have a chat. I can give you three really straightforward tips on where to start if you’re creating a new site or upgrading your current one.

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Go to the top of social with Stories

I can’t be bothered looking up the actual numbers, but I estimate there’s roughly eleventy billion and seven people using social networks, such as Facebook and Instagram. As a business, the algorithms are continually being updated to basically work “against you”. While only consistent, quality effort is the way to beat algorithms – there is something super simple you can do to get to the top of people’s newsfeeds and stand out from the clutter.

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Wild Oats #110

When I did my degree, social media was not a thing. I was an early adopter for Facebook, but that was just personal curiosity. As my career progressed, so did social networking and, thanks to a forward-thinking boss, I was given the opportunity to set up a Facebook page for the business I worked for - I could not have been more excited, and my love for Facebook marketing began.

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Wild Oats #109

Reputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.

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Traditional vs Digital Media

Media is the main means of mass communication. Put simply, it’s broadcasting or publishing a message about your awesome service or products to the world.

Traditionally, that looks like a radio ad or interview, a newspaper clipping, a plug on the telly or even a letterbox drop. But, with the prevalent takeover of social media and digital platforms, an abundance of marketing channels has opened up communication between you and your target market.

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Facebook finale? Or the wake up call we all needed?

I had a client last week tell me they probably won’t need a Facebook page for their business because of this, and sure if you’re staying away from Facebook to make some sort of point or because of your ideological standing then that’s your decision, but if you’re doing it because you think Facebook will collapse after this scandal, then I think you’re being short sighted.

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