Directors' Circle - Sharon Easdale, Embroidery Collective

Embroidery Collective is one of those businesses who started from something so simple – and have grown to have a massive product range, plus a slew of high-profile clientele – while retaining the passion and values that got them into business in the first place. Based in Moranbah, Sharon and her team are some of the most customer-focused people I’ve ever come across. I really cannot stress enough how personally they take each and every job, it’s wonderful to see and makes them an absolute joy to work worth.

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Director's Circle - Victoria Beck, Whitsunday Orthodontic Specialists.

Launching a business can be daunting enough – but getting all the prep work done during the 2020 COVID lockdown, in anticipation for opening that same year, that takes some courage! But that’s exactly what Dr Victoria Beck did– and it has been so exciting to be on this journey with her. Not only is her new practice – Whitsunday Orthodontic Specialists – thriving, she’s taking this whole “new business owner” thing so calmly, we had to dig a bit deeper.

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Improving your website SEO

Have you ever had a friend send you a link via text or email and when you try to open it on your phone, the website is slow, unorganised and/or requires the dreaded horizontal scrolling? We’ve all been there before, and we’ve all made the decision to bounce off, disregarding what that company could be offering.

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CBG Partners

CBG Partners are an accountancy firm who specialise in being independent business partners, to help their commercial customers set and achieve their business goals. They help with business planning and give high-level strategic advice, but their financial expertise means they also understand the minutiae of managing and delivering the plans – including how to make them profitable. They support companies with a huge range of projects, from implementing culture revamps to applying for grants! The company also has a rich history, dating back to the 1930s – the first female accountant in Mackay worked for the company, and they’re still producing over-achievers and trailblazers. 

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Rebel Nation
Cruisin’ the Coast

Crusin’ the Coast was Sarina’s first fun run, and the first ever beach run in the Mackay region! It’s a fun, active day for the community, to get your heart rate up and take in some coastal views. Hosted and organised by Sarina Surf Lifesaving Club, with support from their major sponsor Sarina Community Bank Branch® Bendigo Bank, it’s a real community event, with the emphasis on taking part - no matter your fitness level.  

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Rebel Nation
Directors’ Circle - Kate Olsen, Modure Constructions

Kate is one of the loveliest and most engaged clients we have ever had. She’s got an inspiring vision for where she wants to take Modure Constructions, and at the heart of that is ensuring their clients are informed, confident and 100% satisfied (if not crazy-ecstatic) with the work that they perform. It’s hard not to get swept up in Kate’s wave of exciting ideas and her obvious dedication to client care – which is why we wanted to put her in the director’s hot seat, and pick her brain!

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Coral Sea Clinical Research Institute

The Coral Sea Clinical Research Institute is a brand-new medical facility in Mackay providing clinical trials. It’s an important local initiative, that aims to improve the accessibility of innovative treatments outside of metropolitan centres. Currently, it’s focusing on devising a therapy for Coeliac Disease. At present there’s no treatment, beyond patients excluding gluten from their diet. Their work has the potential to make a huge difference in the lives of people dealing with a really limiting condition. CSCRI’s Dr James Daveson has a stellar reputation worldwide, and brings experience and prestige to the Institute!

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Rebel Nation
Greater Whitsunday Alliances (GW3)

GW3 is an independent economic development body representing the Mackay Isaac Whitsunday region. Ok, so that may sound like it’s a little boring – but basically, the whole purpose of this team is to help our region kick butt economically and lifestyle wise. They work in collaboration with a bunch of very important groups and people, and us! 

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Rebel Nation
Hooked on Mackay

Hooked on Mackay is a joint project founded by Mackay Tourism and Mackay Regional Council to show off how awesome the Mackay lifestyle is and highlight it as a fishing destination. The phrase ‘Hooked on Mackay’ has been kicking around for a while now, but by further developing it into a visual brand, we’ve been able to grow its reach, and Hooked on Mackay’s key message of Mackay being Australia’s premier recreational fishing destination. 

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Rebel Nation
An Intern’s Perspective

University is a privilege. There is no doubt about it. I’m honoured to have had the opportunity to further my education. But this is my sixth year, I should have a PhD by this point (I don’t). I’ve spent so long at university because I had no idea what I wanted to be when I grew up. I graduate in November and I’m proud to say I will be part lawyer, part environmental scientist, part businesswoman and unemployed.

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Mackay Regional Council

Mackay Regional Council is our local government body. We know they keep the roads, rates and rubbish running, but beyond that it’s pretty difficult to sum up everything they do. They maintain the functioning of the Mackay region and its facilities, while also cultivating the cultural, social and economic development of the region. Their work permeates every aspect of our lives, but sadly – as the old truism goes – if they’re doing their jobs well, you don’t notice them!  

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Rebel Nation
3 Hot Tips to Close a Sale that actually work

Over the past six months, we’ve seen dramatic changes to businesses around the world. The current pandemic has forced companies to shut their doors, stand down staff, and ultimately make it a lot harder to survive, especially if you own a small business. With that being said, it’s important to maintain long term customers and gain as many new customers as possible. But how do we keep consumers buying/spending in a time like this?

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BusinessRebel Nation
How to get your digital marketing groove on

According to Aesop, “It pays to be prepared”. Not panicked. Not paranoid. Prepared. That’s what we want to help you with. We’re not trying to set off alarm bells, but we are trying to help you the best that we can – and that’s with digital marketing stuff. Digital marketing is what we love doing most and, while we think it’s always super important – being able to attract and convert customers online is going to be more important than ever. Marketing your business in a world wrapped up in coronavirus is a different playing field for everyone – let’s get you ahead of the game.

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Rebel Nation
What to do if you need to cancel or postpone your event

In the wake of COVID-19, there have been a lot of event cancellations and postponements – sporting events, conferences, festivals, community events and more. At the current moment, the Australian Government has banned indoor events over 100 people and outdoor events over 400 people. Event organisers are having to make tough decisions on how to proceed, leaving one question – how do you let everyone know your event has been postponed or cancelled?

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Rebel Nation
Directors’ Circle – Holly Moore

Holly is a woman of many talents, and one of the most collaborative people I have ever met. By day, she is the Marketing Manager for Vicinity Centre (which covers Mt P Shopping Centre, Whitsunday Plaza and Gympie Central), out of hours she manages multiple side projects and, most of all, she’s a Mum 24/7. Holly is also a big supporter of local community organisations, as if we needed even more reasons to like her!

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Rebel Nation