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On this week’s episode of Marketing + Margaritas, right after Rebel Nation has just completed our own brand refresh, Jade thought it was a good time to pass on some insights from ‘inside the veil’ 😉
Our visuals + messaging have had a complete overhaul + we’re looking snazzy! Here’s the top 3 reasons why Rebel Nation had a brand refresh + hopefully this will give you some insights into whether you need one too.
Reason Number One
Businesses evolve quickly, this includes who you are, your identity + your point of difference. A refresh gives you the opportunity to identify how your business has changed, developed + grown. For Rebel, we wanted to reinforce our positioning, who we are now + make that super clear for our customers + market.
Reason Number Two
It generates good PR + puts your business in the spotlight for all the right reasons. An added bonus is that it shows other businesses that you’re tracking well. A refresh is optional, but a great proactive step to take to reinforce what makes you, you.
Reason Number Three
It’s not just your business that evolves quickly – your industry, the market + marketing itself evolves at a breakneck pace! A refresh helps you to modernise your brand + gives you, your team + your clients a breath of fresh air.
If you’re considering whether you need a refresh, don’t just do it for the sake of doing it. Weigh up the pros and cons relative to your business. We help clients with rebrands and refreshes all the time – if you’re wanting some advice on how to tackle it, or whether or not you should even be doing it, hit us up and Jade can give you some pro advice.