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What is Google Analytics?
It’s a free and easy product from Google that allows you to track and analyse your website’s performance. The data it offers up is MASSIVE, and it’s at no cost – you just have to set it up, and then check in on that info (preferably on the regular!).
Helpful tip...
SET UP GA4 NOW!!
Universal Analytics will stop processing data on 1 July 2023 and you won’t have access to your previous data – so the sooner you set up the new version of Google Analytics (ie GA4), the better!