How many logos do I need for my business (soundbite)

In this week’s episode of Marketing + Margaritas, Jade uncovers the real reason your designer gives you a whole bunch of logos (yes, we know you asked for only one! ☝).

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Basically, when you get a logo designed, your designer will send you a logo suite (a BUNCH of files) + a style guide. Different platforms need different file types + colour breakdowns – we’ll give you some examples.

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Colour breakdowns:

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👉 RGB – used for digital

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👉 CMYK – used for print

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File types:

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👉 PNG – preferred for digital use (gives you a crisper finish)

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👉 EPS + PDF – what your sign writer will want to put your signage together (buildings, cars etc.)

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The logo itself has different formats too – stacked, landscape + logo mark. The logo mark is an important one, as this can be used as your social media profile pic – think of the McDonalds ‘M’.

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Oh! You can’t forget about the reversed out + mono versions of your logo. It’s going to be used in all kinds of different places, not just on a perfectly white background every time (that would be easier though, hey?). Maybe you need a social media template with your logo as an overlay + a photo might make your logo illegible. Also, embroidery + merchandise suppliers can sometimes only print in one colour. In these cases, you’d want a full white or black logo to get the job done.

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Our biggest tip?

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DOWNLOAD ALL THE FILES! We can’t stress this enough. You’d be better off having everything than missing something you need later on + when you send your logo to a supplier, send the style guide with it. That’s what will tell them how the logo should be used, to make sure that it gets reproduced perfectly, every time 😉