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Gearing up for a new year is the perfect time to be doing your business planning + either refreshing your marketing strategy or creating one to begin with 😉 In this episode of Marketing + Margaritas, Jade talks through her two top tips to set you up for a successful 2025.
Before we get into it – for any strategy it always starts with your goals. Goals are the foundation for everything else in your business + your marketing. Here are the two top tips we promised for creating marketing goals that actually matter for you + your business.
Top Tip #1
You need to know your business goals first – this is what you want to achieve with your business, whether it’s in the next year or the next five years. Your marketing goals will fall out of that.
For example, if you want to grow your business, what does this mean to you? Be specific – does that mean hiring more people or getting more sales?
- Team expansion: you should think about setting up an employee USP + recruitment pipeline.
- Increase sales: you’ll need to develop a marketing campaign that will attract + convert people to buy your product.
Knowing where you want to take your business informs what marketing you need to do to support it + this is what makes your marketing efforts a strategy instead of just random activity. The clearer you can be with your goals, the easier it will make your life – you want to aim for intention + clear direction that we can then action.
Top Tip #2
Do a SWOT analysis. Look at your business + assess your strengths, weaknesses, opportunities + threats.
- Strengths: internal factors that are all the good things about you – you could have a strong reputation in the marketplace, or a skilled team who know what they’re doing + work together well, or maybe you have a really defined point of difference.
- Weaknesses: internal factors that are things to be aware of + improve – it could be that you have a limited marketing budget, an out-of-date online presence, or your business is dependent on a few key clients.
- Opportunities: external factors that you can take advantage of – this may include tech advances that could streamline your operations, or collaborations with other businesses to increase your exposure.
- Threats: external factors that you need to be aware of + prepare for (things to overcome) – maybe there’s been an increase in competition in your region, an economic downturn, or there are higher customer expectations, but they want it for same price.
A SWOT analysis can be helpful + clarifying – you should aim to do one every year. Businesses change + evolve so quickly, it provides a good snapshot of where you’re sitting in the marketplace. Another suggestion would be to do a SWOT analysis with your team – they can provide rich feedback + give you different perspectives. Make sure you’re using what you have + preparing what you need to for the year ahead.
If you’re looking at refreshing your marketing strategy, or creating one from scratch, check out our three-part series “The making of a marketing strategy” (links below 👇). Listen to those + get prepared to set up a banging strategy for 2025!
👉 Episode 37: The making of a marketing strategy – Part 1
https://www.rebelnation.au/podcast/the-making-of-a-marketing-strategy-part-1
👉 Episode 39: The making of a marketing strategy – Part 2
https://www.rebelnation.au/podcast/the-making-of-a-marketing-strategy-part-2
👉 Episode 41: The making of a marketing strategy – Part 3
https://www.rebelnation.au/podcast/the-making-of-a-marketing-strategy-part-3