Marketing + Margaritas
Mix a drink + tune in
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02 December 2021
Marketing campaign basics (planning for your year ahead)
When it comes to planning out your marketing, be it for the year ahead or for a specific campaign, there is a formula to how our team work out the ins and outs of what we want to cover. And we’re feeling generous enough to share it with you!
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18 November 2021
How to make the most of an essential marketing asset – your email database
You might not realise it, but a well-maintained email database is a MASSIVE marketing asset for your business. Having a bank of people who know, like and trust ready and willing to buy what you’ve got to sell – who doesn’t want that?!?
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04 November 2021
Online shop or online flop - things to consider when going digital
If you’re planning to sell your stuff online - whether it be products or services - there are a lot of pros, cons and costings to consider – so, here is our beginners list of things to have a think about as you start your business’ eComm journey.
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21 October 2021
The ins and outs of #Instagram
Between new features, changing algorithms, elusive shadow-bans, and the ever changing laws of social media - it can be super exhausting trying to keep up with Gen Zs that seem to be born with this knowledge! Well, we refuse to be left behind by the iGeneration, which is why we decided to break down one of our favourite platforms - #Instagram. Also sparked by the fact that we tried our hand at reels, and found some great success and with not-too-much effort - which is what we’ll share with you. Stay tuned to the end!
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08 October 2021
Our top 5 cyber security secrets (featuring TranTech Computers)
This week we have a special guest that joined us in studio – David from TranTech computers. We have enlisted the help of David to shed some light on a not-so-sexy, but super crucial topic: Cyber Security. It’s so important to protect any digital information that your business creates and stores, and in case you haven’t given a thought – we’ve put together this episode to get you started.
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24 September 2021
Recycle, repurpose and remix your content
If you’ve been following Marketing + Margaritas, you may have seen the topic of repurposing content coming up. So, what exactly is repurposing? Think of it as wearing your favourite shirt - you know the one with that cool thingamabob on the front? Once you’ve worn it, are you going to throw it away? Probably not. You’re most likely going to wear it again, but with a different pair of shoes or pants. You’ll make it work for you but in a different way. Newsflash: the same goes for your precious content! Let’s dive in.
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09 September 2021
Hey there good looking!
Identifying and considering your ideal customer is something that can so easily get overlooked once you’re in the thick of doing business and caught in the pattern of reactively servicing the clients who walk in your door. What we’re going to talk about today is proactively looking at who you want to do business with. Working with those fun, easy to please, pay-on-time clients is the sweet spot. Who wouldn’t want more of them?! When you work with people who are a good fit for you, you’re going to give them better outcomes – it’s that simple. Win and win!
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26 August 2021
How to ramp up your recruitment campaign
Recruitment is definitely a hot topic at the moment, especially for our region in particular. We’ve recently sent out a business survey, and and found that many businesses are in dire need of the same thing - quality, skilled people to join their business. So we thought, there’s no better time than now to address a critical issue from a marketing perspective. Let’s get into it!
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12 August 2021
The lowdown on rebranding: top 10 things to consider
No matter your size, rebranding is a big decision to make - and there’s a lot that needs to be considered. On the other hand, a rebrand done well is fantastic for gaining exposure with new potential clients and strengthening your profile with current clients and suppliers.
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29 July 2021
Measuring the right metrics to improve your marketing
This topic was brought to us by one of our listeners, Sharlene! She emailed in wanting to know more about key data. Her question being that there are so many metrics that can be measured, what are the key ones to tell how you are doing? Now that’s a really great question, and an even better excused for us to mic up and serve it you in the form of a fresh new episode of Marketing + Margaritas!
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16 July 2021
Corporate gifts: goodbye freebies, hello thoughtfulness
This week’s episode of Marketing + Margaritas is the gift that keeps on giving… quite literally. We’re giving you three of our most effective, yet simple tips on choosing a corporate gift that will make an impact. We’re saying goodbye to ‘freebies’ that clog up handbags and counters, and saying hello to gifts that really connect with your audience.
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24 June 2021
Marketing Mythbusters: four faux facts to ditch
In this week’s episode of Marketing + Margaritas we donned our safety glasses and hazmat suits for some serious marketing myth busting! Ok, well it wasn’t quite that cool, but we did get real about some common myths we come across in our industry. Because I mean, let’s face it, aren’t there already enough hurdles to jump to keep your business at the top of its field, without having to worry about what is and isn’t truth?!
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02 June 2021
Marketing + Margaritas Episode 10 - 3 things before talking to a designer
Having the right graphic designer in your corner can be the equivalent of having a fantastical unicorn in your back pocket (cue the confetti). They can vividly bring your vision and brand to life, with great detail. But the extent of their magical abilities greatly depends on the direction given - after all, no one is a mind reader. So, we’ve put together our top three tips to consider before talking to a designer, to make the process faster and smoother - giving you more back for your buck!
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19 May 2021
Marketing + Margaritas Episode 9 - Content marketing strategy
We’re back and we’re serving up another fresh episode full of insights. This week, we’re talking about content marketing strategies. Sounds complicated, but no need to panic as we break it down and show you how simple it can be. So stay tuned, take advantage of our free content calendar download and master your very own content strategy for your business or brand.
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29 April 2021
Marketing + Margaritas Episode 8 - Optimise your website
In this week’s episode of Marketing + Margaritas, we’re taking you through a few simple steps to help improve your website optimisation. Your website is a living part of your marketing. And just like any child, we need to love, care for, clean up and feed our website-babies on a regular basis. Okay, we’re being a bit dramatic - but we do love looking after websites! And with the help of our super informative podcast (if we do say so ourselves) , you can too!
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15 April 2021
Marketing + Margaritas Episode 7 - Looking at LinkedIn
This week, we’re taking a deep dive into everything LinkedIn. It’s one of those social media platforms that a lot of people know of but aren’t actually leveraging how powerful this tool could be for their business and/or career. Gone are the days of boring and corporate style profiles, we’ll show you how to add in that all-important personality, while still staying professional. Stay tuned because this episode is packed full of tips!
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25 March 2021
Marketing + Margaritas Episode 6 - Branding touchpoints
This episode of Marketing + Margaritas has been Rebel Certified! Tune in for some branding tips you may not have considered to take your brand to the next level. Small, subtle additions that will undoubtedly improve the brand experience for your clients.
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11 March 2021
Marketing + Margaritas Episode 5 - Social media platforms
This week’s episode is all about how to choose the right social media platform to suit your business. Since we’re all about practicing what we preach, we also whipped up some mango margaritas for the occasion… and it went swell. In fact, it went so swell that we may have spilled way more tips than we anticipated!
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25 February 2021
Marketing + Margaritas Episode 4 - SEO
Here’s an episode you won’t want to miss - we’re giving you the ins and outs on how you can improve your Google ranking. While SEO may sound like a daunting concept, we’ve broken it down into tried and tested, bite-sized bits of info that you can implement yourself. Have a listen and thank us later!
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11 February 2021
Marketing + Margaritas Episode 3 - Facebook Ads
We’re back with our third episode of Marketing + Margaritas! Want to make the most of those advertising dollars? Then you might want to have a listen as we talk you through Facebook Ads Manager. Chances are, your business is already on Facebook - so you might as well up your digital street cred, and give your business an online boost!
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28 January 2021
Marketing + Margaritas Episode 2 - Email marketing
We made it… to record our second episode of Marketing + Margaritas. Sit back or carry on working (because that’s the cool thing about podcasts) and have a laugh with us as we share some of our most valuable insights on everything email marketing - well, as much as we could fit into thirty minutes!
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14 January 2021
Marketing + Margaritas Episode 1 - Theme days
If you are looking for some straight up marketing advice that’s super chilled and also a bit of a laugh, then grab yourself a drink and get ready for Marketing + Margaritas. A podcast that makes marketing entertaining, brought to you by Rebel Nation, direct from regional Queensland.
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