Push vs pull

Reputation is such a funny beast. I've had approximately 3 million meetings this week, and we've signed up what feels like the same in new business. It's been a full on week and I'm super grateful that everything is flowing in - but holy dooley, is cashflow a major freaking pain right now. Between the Christmas break and the time/money spent on our rebrand, money has been tight and to be brutally honest, no matter what people tell me or how much work we sign - not having that cash buffer built yet makes me feel like a failure.

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‍‍I had a meeting just this morning with a new potential client who told me that he's asked around about websites, everyone he's spoken to recommended him to us and told him what great work we do - how cool is that? He mentioned it a few times, and each time I was more surprised (I think that's why he repeated it, I think he could tell I wasn't really taking it in ha!). It's not that I think we're crap or anything, I know the benefit and value of what we do - but in the back of my head, all I can think about is what a bad business owner I am because money just doesn't seem to work for me.‍

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‍I woke up stupid early this morning, playing over in my mind about how I should be out there more, drumming up business, learning more about "sales" and basically pounding the pavement. When the sun came up, and my brain started properly waking up - I realised, it's just not me. I'll never be the person at a networking event pushing my card onto people. I had to censor what Miki wrote for our rebrand media release (FYI she used the word "visionary", no wonder I toned it down) and I'm still not totally comfortable with the bios that have been written for me on our website and LinkedIn. I might tell you all too much about what I'm thinking, but generally - my style is definitely more pull than push marketing. If you see what we do, hear what we're about and that's for you - then come on down. If you're wanting me to sell myself to you - you're going to be sorely disappointed. But if you want to hear the worst of me, I'm the best to ask ;)

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‍‍Have a crazy good Friday - Jade