Getting to know your marketing data (featuring Taren from Rebel Nation)

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In this episode of Marketing + Margaritas, Jade is joined by Rebel’s Web Developer Taren to discuss all things analytics. We cover off on:

Google Analytics - https://analytics.google.com/analytics/web
Meta - https://business.facebook.com
LinkedIn - https://www.linkedin.com
Meta Ads - https://adsmanager.facebook.com/adsmanager/manage/
Mailchimp - https://mailchimp.com/

Data is only as good as the objective lenses you’re viewing it through.

Knowing that 500 people viewed your post is fantastic. However, if you only had 2 click throughs and the post was trying to get people to head to your eCommerce shop, then the post goes from high performing, to a downright dud. We know that analytics can be scary, seeing all of those numbers jump out at you can be a lot to take in all at once.  However, for you to make meaningful progress towards your goals, you need a way to track how your actions are going. To help you gain some confidence with analytics, this episode goes through some common metrics to look out for and how they can help achieve your own marketing objectives.

Just remember, you don’t have to dive in headfirst into analytics, pick a stat that makes sense for your goals + focus on that. 

Relevant links:

We mention online directories in this episode, here are some of the common ones. This is not an exhaustive list but will be a good starting point for people wanting to build backlinks for their website.

Bing Places - http://www.bingplaces.com/
Google Business - http://www.google.com/business
Local Search - https://www.localsearch.com.au
Sensis (Yellow Pages) - http://www.sensis.com.au/sensis-free-listing
Start Local - https://www.startlocal.com.au/
True Local - https://www.truelocal.com.au/add-business

Lastly in our wrap up tip, we mention a few extra tools for those wanting to get that little bit extra from your website/data. Those can be found below:

Microsoft Clarity - https://clarity.microsoft.com
Google Postmaster - https://www.gmail.com/postmaster/
Ahrefs - https://ahrefs.com

Lastly, a small retcon, in the episode Taren mentions Gmail having a 56% majority of all emails. We’re not sure where he got that number but it’s actually closer to 29%.