Marketing + Margaritas

Ash-Lee Johnson joins Jade in this episode of Marketing + Margaritas to talk all things small business. From challenges to triumphs, Ash-Lee has seen it all and dives into her experience being on the inside as an outsider.

When it comes to small business, there’s so much you can and could be doing in the digital marketing realm. So, to clear up the confusion and uncertainty, we’re giving you the essentials in episode 91 of Marketing + Margaritas.

Episode 90 of Marketing + Margaritas breaks down what website functionality is in the simplest way possible, and trust us, it's not as scary as it sounds. Our Website Developer, Taren Mcauley, takes us through what your website can automate for you and your customers to make the experience seamless and enjoyable.

In episode 89 Jade dives into social proofing, what it is and why it’s useful. Social proof isn't just a buzzword – it's a useful tool that can turn curious onlookers into loyal customers. When potential customers see others raving about a product or service, it builds trust and nudges them towards making a purchase. If you’re keen to learn about the different forms of social proofing and how they’re useful, tune in to episode 89 of Marketing + Margaritas.

There is a plethora of marketing opportunities in Mackay and regional towns. From traditional media to digital platforms, the sky is the limit! In this episode of Marketing + Margaritas, Jade shares her mega list of all the marketing channels available in Mackay and how they can successfully get your message across.

Setting up a basic LinkedIn ad isn’t rocket science, a lot of it is just common sense. The best way to learn a new platform is to have a play and find what works best for you and your business. Tune in to episode 87 to hear Jade’s run down on LinkedIn Campaign Manager and how it’s actually a lot less scary than it seems.

In episode 86 of Marketing + Margaritas Jade is joined by Steven Pace from CQUniversity to discuss what it’s like studying in the creative field in 2023. Steven also shares his experience in both education and digital media – for example he witnessed the launch of Google! If you love everything digital and tech, you’ll love this episode.

In episode 85 of Marketing + Margaritas Jade discusses why choosing a social media platform should be intentional and what to consider when making the decision. It doesn’t matter what ‘the kids are doing these days’ if they’re not your target audience.

Kylie Porter from Greater Whitsunday Alliance joined Jade for episode 84 of Marketing + Margaritas and shared some seriously valuable advice. From starting out to achieving the bigger picture, we dived into everything marketing and business.

So, you have a website, and it looks good, functions fine, does what you need to it to do… for the most part. However, you’re really looking for more conversions, quality leads and how to automate your sales process. In this episode, we talk you through the best way to assess your website’s performance and what you can do to further optimise it. Plus, a lot of our tips will actually save you time – big bonus!

We dive into how you can develop a brand with a focus on people and build a story that best represents you and your business’s core values in this episode of Marketing + Margaritas. And who better to weigh in on this topic than Maree Franettovich from CareerForce Australia, an expert in people with a passion for business. Maree shares her wealth of knowledge on people and how to build a strong, compelling brand that appeals to them.

It’s time to get personal. People like to feel special, and when your business can deliver that, they associate that good feeling with your business. You’ve most likely been doing this already with customers you know, but what about the ones you don’t know and how can you achieve that same feeling for a large audience? Tune in to learn more and find out why personalised marketing is so important.

New technology doesn’t need to be scary or overwhelming, in fact it’s quite the opposite. The purpose of IT is to make your day-to-day easier and more efficient, so you have time to do what you do best. Tune in to this episode to hear Andrew from NQBE share his thoughts and expertise about new tech for businesses and how to best use it.

If you’re curious about how we started Marketing + Margaritas and looking for a few tips on how to start your own podcast, this is the episode for you. We let you in on what we’ve learnt, what equipment and software we use – and what we would have done differently.

A voice that sounds and feels unique to a business changes how the audience responds to marketing. The trick is creating a voice that speaks to who you want to attract, then using it across everything. From social posts to business cards, as with everything in marketing, consistency is key. The more you use a specific tone of voice, the more people will recognise your business and start to connect with who you (the business) are.

As you know, there are many moving parts in a business. Managing everything simultaneously is difficult and can consume a lot of time. That’s why it’s important to find a project management tool that works for your business, and for you.

Tune in to hear the ups and downs of Kelly Menzies’ first year in business and what marketing tactics worked for her start up, Local Eyes Optometrists.

Not every business has the budget for full marketing campaigns, but that doesn’t mean you can’t dip your toes into marketing at all. There’s some seriously effective, budget-friendly tactics that anyone can do. Whether it’s online or offline, showing up is the first step. The rest of the steps? You’ll just have to tune in to find out!

When it comes to running a business, time is a valuable asset. That's why, when we started our journey, we knew it was crucial to hire a Virtual Assistant (VA) who could handle the process-driven tasks related to administration and accounts.