Hooked on Mackay
Hooked on Mackay is a joint project founded by Mackay Tourism and Mackay Regional Council to show off how awesome the Mackay lifestyle is and highlight it as a fishing destination. The phrase ‘Hooked on Mackay’ has been kicking around for a while now, but by further developing it into a visual brand, we’ve been able to grow its reach, and Hooked on Mackay’s key message of Mackay being Australia’s premier recreational fishing destination.
From logo development to audience specific merchandise (fishing shirts, stubby coolers, boat stickers), marketing collateral and social media presence, building this brand has been an exciting journey. It’s always extra special when we get to support the region and, in this case, boast about our hometown. The creation of a social community allows us to create an open conversation and invite the local community to become stakeholders and share fishing catches. This works well in assisting with content collection and supports covering the diversity of recreational fishing that Mackay has to offer.
Overall this project has been received swimmingly with the target audience and we’ve watched the following grow beyond expectation. We’re truly hooked on Mackay and can’t wait to see what it brings next.
“Rebel Nation have been the engine room and brains-trust involved in growing ‘Hooked on Mackay’ into the regional fishing brand that it is today. We’ve loved working with Rebel Nation, as we know that we can rely on their expertise and experience to apply that special touch to any idea or concept that we throw at them.”
DONE TO DATE
Branding + logo development
Social media setup + management
Marketing collateral + merchandise design
Press advertising