Marketing + Margaritas

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19 October 2023

Deep dive on optimising your website for conversions (featuring James from Cloud 3)

James Cashion-Lozell from Cloud Three joined Jade in episode 94 of Marketing + Margaritas to dive into the world of using your website to convert visitors into customers. James’ experience and passion for all things digital means he knows a thing or two about websites and how each element can affect the outcome you’re after – conversions.

12 October 2023

Building a strong network and what it can do for your business (soundbite)

Networking is a vital piece of the puzzle in growing a business and in this episode of Marketing + Margaritas Jade explains why it’s so valuable and how to start making connections.

05 October 2023

An outsider's perspective from the inside (featuring Ash-Lee Johnson)

Ash-Lee Johnson joins Jade in this episode of Marketing + Margaritas to talk all things small business. From challenges to triumphs, Ash-Lee has seen it all and dives into her experience being on the inside as an outsider.

21 September 2023

What are the digital marketing essentials for small business (soundbite)

When it comes to small business, there’s so much you can and could be doing in the digital marketing realm. So, to clear up the confusion and uncertainty, we’re giving you the essentials in episode 91 of Marketing + Margaritas.

14 September 2023

Cracking the code on website functionality

Episode 90 of Marketing + Margaritas breaks down what website functionality is in the simplest way possible, and trust us, it's not as scary as it sounds. Our Website Developer, Taren Mcauley, takes us through what your website can automate for you and your customers to make the experience seamless and enjoyable.

07 September 2023

What is social proofing + why should I give two hoots (soundbite)

In episode 89 Jade dives into social proofing, what it is and why it’s useful. Social proof isn't just a buzzword – it's a useful tool that can turn curious onlookers into loyal customers. When potential customers see others raving about a product or service, it builds trust and nudges them towards making a purchase. If you’re keen to learn about the different forms of social proofing and how they’re useful, tune in to episode 89 of Marketing + Margaritas.

31 August 2023

Mackay marketing channels

There is a plethora of marketing opportunities in Mackay and regional towns. From traditional media to digital platforms, the sky is the limit! In this episode of Marketing + Margaritas, Jade shares her mega list of all the marketing channels available in Mackay and how they can successfully get your message across.

24 August 2023

Running ads on LinkedIn Campaign Manager (soundbite)

Setting up a basic LinkedIn ad isn’t rocket science, a lot of it is just common sense. The best way to learn a new platform is to have a play and find what works best for you and your business. Tune in to episode 87 to hear Jade’s run down on LinkedIn Campaign Manager and how it’s actually a lot less scary than it seems.

18 August 2023

What’s it like studying in the creative field (featuring Steven Pace from CQUniversity)

In episode 86 of Marketing + Margaritas Jade is joined by Steven Pace from CQUniversity to discuss what it’s like studying in the creative field in 2023. Steven also shares his experience in both education and digital media – for example he witnessed the launch of Google! If you love everything digital and tech, you’ll love this episode.

10 August 2023

A note about choosing social media platforms (soundbite)

In episode 85 of Marketing + Margaritas Jade discusses why choosing a social media platform should be intentional and what to consider when making the decision. It doesn’t matter what ‘the kids are doing these days’ if they’re not your target audience.

03 August 2023

Marketing lessons learnt from a seasoned professional (featuring Kylie Porter from GW3)

Kylie Porter from Greater Whitsunday Alliance joined Jade for episode 84 of Marketing + Margaritas and shared some seriously valuable advice. From starting out to achieving the bigger picture, we dived into everything marketing and business.

27 July 2023

How to optimise your website for conversions (soundbite)

So, you have a website, and it looks good, functions fine, does what you need to it to do… for the most part. However, you’re really looking for more conversions, quality leads and how to automate your sales process. In this episode, we talk you through the best way to assess your website’s performance and what you can do to further optimise it. Plus, a lot of our tips will actually save you time – big bonus!

20 July 2023

Building a strong and compelling brand (featuring Maree from CareerForce Australia)

We dive into how you can develop a brand with a focus on people and build a story that best represents you and your business’s core values in this episode of Marketing + Margaritas. And who better to weigh in on this topic than Maree Franettovich from CareerForce Australia, an expert in people with a passion for business. Maree shares her wealth of knowledge on people and how to build a strong, compelling brand that appeals to them.

13 July 2023

What is personalised marketing (and why should I give a f***) (soundbite)

It’s time to get personal. People like to feel special, and when your business can deliver that, they associate that good feeling with your business. You’ve most likely been doing this already with customers you know, but what about the ones you don’t know and how can you achieve that same feeling for a large audience? Tune in to learn more and find out why personalised marketing is so important.

06 July 2023

How to better leverage IT developments in your marketing efforts (featuring Andrew from NQBE)

New technology doesn’t need to be scary or overwhelming, in fact it’s quite the opposite. The purpose of IT is to make your day-to-day easier and more efficient, so you have time to do what you do best. Tune in to this episode to hear Andrew from NQBE share his thoughts and expertise about new tech for businesses and how to best use it.

29 June 2023

Want to start a podcast (soundbite)

If you’re curious about how we started Marketing + Margaritas and looking for a few tips on how to start your own podcast, this is the episode for you. We let you in on what we’ve learnt, what equipment and software we use – and what we would have done differently.

23 June 2023

Creating an authentic voice for your business

A voice that sounds and feels unique to a business changes how the audience responds to marketing. The trick is creating a voice that speaks to who you want to attract, then using it across everything. From social posts to business cards, as with everything in marketing, consistency is key. The more you use a specific tone of voice, the more people will recognise your business and start to connect with who you (the business) are.

15 June 2023

Our super favourite #1 business tool, and it’s free (soundbite)

As you know, there are many moving parts in a business. Managing everything simultaneously is difficult and can consume a lot of time. That’s why it’s important to find a project management tool that works for your business, and for you.

08 June 2023

Marketing your new business (featuring Kelly from Local Eyes Optometrists)

Tune in to hear the ups and downs of Kelly Menzies’ first year in business and what marketing tactics worked for her start up, Local Eyes Optometrists.

01 June 2023

What are some cost-effective marketing tactics for small businesses (soundbite)

Not every business has the budget for full marketing campaigns, but that doesn’t mean you can’t dip your toes into marketing at all. There’s some seriously effective, budget-friendly tactics that anyone can do. Whether it’s online or offline, showing up is the first step. The rest of the steps? You’ll just have to tune in to find out!

25 May 2023

How we hired our amazing VA (Virtual Assistant)

When it comes to running a business, time is a valuable asset. That's why, when we started our journey, we knew it was crucial to hire a Virtual Assistant (VA) who could handle the process-driven tasks related to administration and accounts.

18 May 2023

How can I use Facebook lookalike audiences to expand my reach (soundbite)

Meta ads are one of the most cost-effective and successful ways to reach your target audience. In this soundbite episode, we go into detail about one of Meta ads’ best features – lookalike audiences. Tune in to discover why lookalike audiences might be the answer you’ve been looking for and how to implement them.

11 May 2023

Is your business more challenging to market than most?

When you've got a niche and an amazing point of difference, it's easier to create marketing that sets you apart from the competition. For those in a more saturated market (think retail), getting your message across can sometimes be a real struggle. To help get those gears turning, Jade interviewed Wendy from Healthy Clean and Green to give you some tips and tricks for getting your marketing message outlined and out there.

04 May 2023

How to get consistency in your printed materials (soundbite)

In this week's soundbite episode, Jade and Alanna go over some considerations to make when going through the printing process. That way, you can be confident that whatever you are printing, it's 100% in-line with the rest of your material. PS We looked it up - GSM stands for Grams per Square Metre 🧐

We're closed from 20 December + open 5 January. Here's cheers to more fun + wins together in 2026.