Marketing + Margaritas

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07 June 2024

How to make your marketing accessible + inclusive, because yeah – it does matter

Accessibility + inclusive are terms that get thrown about a lot. But what do they mean? How does it apply to marketing? And how can you start to incorporate this into your marketing materials?

30 May 2024

My two check-ins before I “risk it for the biscuit” (soundbite)

Life is short. Eat the icecream, chase that big holiday, change your job if you feel like it. If all of that sounds a bit scary, then tune into this episode of Marketing + Margaritas where Jade encourages you to chase your dreams, + offers a little advice to help navigate the risks.

24 May 2024

A different take on NFP marketing + volunteering (featuring Frances from Mackay Community Foundation)

Not-for-profits are tremendous effort that are held together with passion, hard work + a shoestring budget. To dig deeper on the subject, Jade invited Mackay Community Foundation chair, Frances Easton, to help provide insight on what makes these pillars of our community run smoothly.

17 May 2024

Explaining the LinkedIn relevancy score

In this week’s shorty soundbite, Jade goes through the LinkedIn relevancy score. What is it? How can you use it for your business? What does it have in common with birds? Curious? Guess you’ll have to listen to find out how 😉

10 May 2024

Why radio does work, and how to make that happen (featuring Bec from Southern Cross Austereo)

Radio isn’t dying, it’s thriving + can be an awesome way to promote your business. But like any marketing, it takes strategy + a kickass message to make the most of it. Join Jade as she interviews Rebecca Trewick from Southern Cross Austereo to get the lowdown on radio.

02 May 2024

Sizing up billboards – do they work? (soundbite)

Billboards are one of those things that a lot of people ask about. So to help take away some of that guesswork, this week’s episode of Marketing + Margaritas sets out to demystify billboards + whether they’re a good fit for your business.

24 April 2024

Building a brand from pure passion (ft Michelle from One Hungry Mumma)

This week on Marketing + Margaritas, Jade is joined by the wonderful Michelle from One Hungry Mumma. From a humble kitchen hobbyist, doing it for the love of cooking, to cooking gourmand – Michelle has grown her business to not only sell condiments, but full-blown culinary experiences! She’s an incredibly talented individual who we can all learn from!

18 April 2024

Recruitment marketing basics (soundbite)

It is a tough time to be looking for new employees. There is a tonne of options + conditions are rough. So, in this shorty soundbite, Jade presents 3 questions to hone your recruitment marketing message to increase its effectiveness.

05 April 2024

What actually is marketing, and how to do it well for your business (featuring Vicki Smith)

Marketing is complex, it’s the meeting point of several seemingly disconnected skill sets, planning, data analysis, communication, and technical savvy that all marry together to create something greater than the sum of its parts. In this episode of Marketing + Margaritas, Jade + Vicki dive down that rabbit hole together to help break it down for you!

28 March 2024

Tips for setting up a Facebook event (soundbite)

Facebook events are awesome, they help get more eyes on your event, act as a central hub for info on your event, + help provide content for your other socials. That’s why this week’s episode is all about what makes a good Facebook event + some common traps to watch out for!

21 March 2024

Get creative with how to support local

Small businesses are the backbone of the Australian economy. Supporting them is not only an awesome economic choice, but an option to give back to the place you live + work. So in this episode of Marketing + Margaritas, Jade goes through her top tips to help support local.

14 March 2024

WTF is a Meta/Facebook pixel (soundbite)

Meta Pixel is one of those terms that we use a lot that stumps our non-marketing counterparts. So, in this shorty soundbite of Marketing + Margaritas Jade sets out to demystify it for you!

07 March 2024

How to design your (business) life (featuring Maree from CareerForce Australia)

In this jam-packed episode of Marketing + Margaritas, Jade is joined by the wonderful Maree from CareerForce Australia to help you map out your ideal life. She’ll push you to dream big + realise the wide variety of opportunities available to you, regardless of your age or background.

29 February 2024

My fave new business system that I made up but love (soundbite)

In this soundbite episode of Marketing + Margaritas, Jade goes over how she tackles business planning. From planning through to execution, Jade has developed a framework that helps keep Rebel moving onwards + upwards.

23 February 2024

Getting to know your marketing data (featuring Taren from Rebel Nation)

In this episode of Marketing + Margaritas, Jade is joined by Rebel’s Web Developer Taren to discuss all things analytics. We cover off on Google Analytics, Meta, LinkedIn, Meta Ads + Mailchimp. We know that analytics can be scary, seeing all of those numbers jump out at you can be a lot to take in all at once. Just remember, you don’t have to dive in headfirst into analytics, pick a stat that makes sense for your goals + focus on that.

01 February 2024

Getting the most from your Google Business profile (soundbite)

This week on Marketing + Margaritas, Jade goes over one of the best passive ways to build credibility for your business. Your Google Business profile helps build credibility, shows all your important details to potential clients + gives them an easy way to leave a review. The best part, it’s set and forget. Oh, and did we mention that it’s FREE?!?

25 January 2024

Getting good at socials, even if you hate it (featuring James from Cloud Three)

From hating socials with a fiery passion to consistently posting on his Instagram, James from Cloud Three is an awesome case study on getting comfortable with socials. That’s why Jade has brought him back for his second appearance on Marketing + Margaritas this week! Tune in to see his top tips to get your socials up to scratch.

18 January 2024

Staying on top of marketing trends

In our first episode back for 2024, Jade goes over her recommendations for how to stay on top of marketing trends. While it would be nice to have constantly be up-to-date with everything happening in the world of marketing, it’s just not possible.

07 December 2023

How to stand out in a crowded market (featuring Geoff from SBB Partners)

For our big 100-episode, Jade is joined by Geoff from SBB Partners to run through how to stand out in a crowded niche. Geoff works in accounting, which is not the most glamourous of professions, and has fierce competition. With the wide array of accounting services on offer and different levels of qualifications, it’s super important to have cut through and a strong point of difference. Geoff gives us his top tips on breaking the mould, without losing your professionalism.

30 November 2023

My new favourite way to explain SEO (soundbite)

SEO is one of those terms that we get asked about a lot here at Rebel Nation. We get it, search engine optimisation sounds boring and hard but in this soundbite episode of Marketing + Margaritas, Jade tries to break down what SEO is, and why it’s so important for your business.

22 November 2023

Marketing something no one understands (featuring Steve Boxall from RCOE)

On this week’s episode of Marketing + Margaritas, Jade explores startup strategies with Steve Boxall from the Resources Centre of Excellence (RCOE). Steve has a wealth of experience and knowledge and it was a real treat to sit him down and pick his brain. If you want to learn more, be sure to tune into episode 98 of Marketing + Margaritas!

16 November 2023

Getting started with ChatGPT (Soundbite)

ChatGPT has quickly become one of our favourite tools to kickstart our writing, from helping with content ideas to refining our existing pieces of copy. It’s a super powerful program and in this week’s soundbite, Jade goes through some tips for getting started with ChatGPT.

09 November 2023

Getting buy in from your team to market the business (featuring Heath from Inspec Industries)

Marketing is essential for business success, but are your team members on board? In this episode of Marketing + Margaritas, Heath from Inspec Industries shares his top tips to ensure your crew is all in with creating content for socials.

26 October 2023

How to build your email list (soundbite)

We’ve said it before, and we’ll say it again – start building your email database! How? Jade dives into the different ways you can prompt your audience to sign up for your email list in soundbite episode 95.

We're closed from 20 December + open 5 January. Here's cheers to more fun + wins together in 2026.