Marketing + Margaritas

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28 April 2023

How to make social media management easier (the cheat sheet episode)

Take an inside tip from the crew who manage multiple social media accounts (including some for years on end!) - a social media cheat sheet is a super easy and effective way of keeping your socials fresh, and on track. We'll take you step-by-step on how to complete the cheat sheet!

20 April 2023

What should I be looking at in my email marketing analytics? (soundbite)

One of the beauties of digital marketing is the FREE data you have access to! Email Marketing Analytics has so many insights that will help tailor your message to your audience but also see what articles pique their interest with the click-through rates.

13 April 2023

Marketing vs IT (featuring Tranter from TranTech Computers)

Marketing and IT services occasionally overlap, so we partnered with David Tranter from TranTech Computers to help explain the best service provider for these services that can crossover between marketing and IT.

06 April 2023

Where do I start with marketing my business? (soundbite)

With so many new businesses taking off, we’ve had a rush of people coming to us not knowing where to start with their marketing. Listen to this week’s shorty episode to find out the basics to start your marketing journey.

30 March 2023

Making your website marvelous on mobile

In the era of smartphones and tablets, having a mobile-responsive website is crucial. And it’s no longer just about your site being mobile responsive – it needs to be a good mobile experience as well. Let’s find out about how to make your website look marvelous on mobile.

23 March 2023

New to networking (soundbite)

Networking can be super awkward for newbies but with preparation and some helpful tips and tricks of the trade, you can make good use of your time at events. Listen to this week’s soundbite ep to hear three things to remember when going to a networking event.

16 March 2023

Figuring out Facebook

With over 2.8 billion monthly active users, Facebook is undoubtedly one of the largest social media platforms today. But with its ever-changing algorithms and updates, it can be challenging to keep up with what works and what doesn't.

09 March 2023

Top three things to refresh on your LinkedIn profile (soundbite)

If you’re one of the many who have never gone back and finished their LinkedIn profile later – or the last time it was updated was years ago – start with these three things we outline in this week’s episode.

02 March 2023

Pros + cons of agency vs in-house vs freelance marketing

Marketing is a crucial part of any business, but at some point, you may not want to do it yourself. There are three options to consider when it comes to marketing: in-house, agency, + freelancer – each with its own pros and cons. In this episode of Marketing + Margaritas we break down your options so you can choose what's best for your business.

23 February 2023

Creating a client avatar – and why you should consider it (soundbite)

Creating client avatars is a great way of putting a “face to the client”. Watch the latest soundbite ep to see how creating avatars can help you tailor your marketing messages and strategies to resonate with your audience on a deeper level, and build a stronger, more meaningful relationship with them.

16 February 2023

Three things to make your business a more saleable asset (from a marketing perspective)

Running a successful business requires more than just providing great products or services. You also have the opportunity to create a valuable asset that can grow and adapt over time. Whether you plan to keep your business for the long-term or sell it in the future, there are three key marketing things that can help make it even more valuable.

09 February 2023

Should I update my logo? (soundbite)

We’re officially back for the year! This week’s shorty ep answers a frequently asked question we get - should I update my logo? Like all marketing, there isn't a simple yes or no answer, however, we give some advice on when you should consider updating your company's logo and branding.

15 December 2022

How to streamline content creation (soundbite)

This week’s shorty ep, and the last for 2022, goes through some helpful tips and tricks to streamline your content (blogs, website, social media posts etc) to save time – and still create great content. Tune in to hear how to effectively use your time for content creation.

08 December 2022

Tourism marketing is everyone’s business (feat Al from Mackay Isaac Tourism)

He was only one month into the job, but Lani and I were both super impressed by the new CEO of Mackay Isaac Tourism (MIT) – Al Grundy. He’s lovely and friendly and all that, but man – as soon as we started talking tourism, the passion and knowledge and experience that he brings to the table – it was an awesome interview.

01 December 2022

Why every business should have an eCommerce website (soundbite)

The market size of the online shopping industry has grown 19.6% on average each year over the last five years since 2017. Having your products available online for your customers to purchase, at any time, makes life easy for your buyers. Listen to this quick soundbite ep to hear the reasons you should have your own eCommerce website.

24 November 2022

Marketing in the retail sector (feat. Berta from Mount Pleasant Centre)

Berta Collins from Mount Pleasant Centre joined us for this week’s ep to discuss what it’s like to manage the marketing for a shopping centre with over 70 stores – and how her experiences can help retailers of any size. What works and what doesn’t work when marketing in this industry? Tune in to hear more!

17 November 2022

How to get more reach on socials (soundbite)

This soundbite episode answers one of the common questions we receive, particularly in training, “How do we get more reach on socials?”. There are a lot of different ways to improve your social media game and reach more people - find out by tuning in.

10 November 2022

Personal branding case study (feat Jay from Triple M)

In this episode, Jay Shipston from Triple M joins us to discuss how he built and developed his own personal brand over the years – while in the spotlight. We talk through the differences in developing Jay’s brand when it’s just one person (compared to a business) and how to stay relevant and ‘true’ to yourself over the years.

03 November 2022

How to time your email marketing (soundbite)

We often get asked, “How often should I send my clients email marketing? Every week or once a month?” In this shorty episode, we talk through how often/when you should be sending your audience emails.

27 October 2022

End of year marketing checklist

The end of the year is fast approaching, and Christmas will be here before you know it! Start getting organised with your EOY marketing activities with a checklist below that you might want to implement to advise your clients and suppliers of when you will be closed.

20 October 2022

Owning your Google My Business Profile (soundbite)

Whether or not you think that posting on Google My Business is useful, you should – at the very least – own your profile! This soundbite ep covers the steps on how to do that.

13 October 2022

Top tips for social pics (featuring Coffee + Hops Photography)

From an engineering career to having her own photography business - Fiona Kroll from Coffee + Hops Photography took us through her top five tips for taking Insta-worthy pics. Below is a quick rundown and listen to the ep if you want to hear more.

06 October 2022

The best marketing for your business

We are frequently asked, “What is the best way to market my business?” and the answer comes down to your goals, audience, messaging and which channels suit your brand.

29 September 2022

Legal advice about marketing (featuring Wallace and Wallace Lawyers)

This week, we are joined by the amazing Ange Hurley from Wallace and Wallace Lawyers to run through the legal and marketing overlap. Ange discusses what legal rights we have with our works and what we shouldn’t be doing with other people’s works.

We're closed from 20 December + open 5 January. Here's cheers to more fun + wins together in 2026.