Marketing + Margaritas
Mix a drink + tune in
18 December 2024
Final podcast – yes, the last one 😥
It’s the final cheers! In the last episode of Marketing + Margaritas, Jade wraps up the podcast, reflects on a big 2024 + shares what’s next. From team wins to personal highlights, this farewell episode is full of gratitude, growth + hopes for the future 🍹
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12 December 2024
Client retention strategies for 2025 (featuring Ben Chick)
For our final guest episode of Marketing + Margaritas, Jade sat down with Ben Chick from Explore Property Mackay to discuss client retention strategies for 2025. They also reminisce about their journeys as business owners + the challenges they have faced over the years.
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05 December 2024
2025 regional marketing trend predictions
Jade dives into the top marketing trends regional small businesses should embrace for 2025. From enhancing your digital presence + engaging with your local community, to adopting sustainable practices + using data to guide decisions, these strategies are designed to help small businesses thrive in an ever-changing landscape.
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28 November 2024
Setting marketing goals for 2025 (soundbite)
As the new year approaches, it’s the perfect time to refresh your marketing strategy or create one from scratch. In this episode, Jade shares two top tips for setting meaningful marketing goals that align with your business objectives + will set you up for success in 2025.
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22 November 2024
Merchandise trends for corporate gifting in 2025 (featuring Jenelle from BrandFactor)
As we approach the end of 2024, it’s time to start looking ahead to the trends shaping 2025! In this episode, Jade sits down with Jenelle from BrandFactor to explore what’s next in merchandise, from sustainable gift options to cutting-edge tech ideas.
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14 November 2024
Considering a brand refresh? (soundbite)
In this week’s episode of Marketing + Margaritas, Jade shares insights from Rebel Nation’s recent brand refresh, revealing three key reasons why a refresh might be the right move for your business too.
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07 November 2024
Developing a staff retention strategy (featuring Maree from CareerForce Australia)
In this week’s episode of Marketing + Margaritas, Jade is joined by Maree from CareerForce Australia to discuss how to build a staff retention strategy that works for your business! Get ready to discover some insider tips to power up not just your team, but your own personal development.
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24 October 2024
How to tap into online reading styles (soundbite)
In this week’s episode of Marketing + Margaritas, Jade delivers some great advice on how to tap into online reading styles + gives you a sneak peek into our new Copywriting Essentials Course, which is now on demand!
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17 October 2024
How to manage multiple brands (featuring Maddy Connors)
Ever wonder how to juggle multiple brands without dropping the ball? This week on Marketing + Margaritas, we’re diving into the wisdom of Maddy Connors – a powerhouse behind some of Mackay’s most iconic businesses.
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10 October 2024
How many logos do I need for my business (soundbite)
In this week’s episode, discover the purpose behind your logo suite + style guide. Our guess is that you never would have thought about why you’ve got all those logos + we’re here to give you the inside info 😉
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03 October 2024
How to get the most from your marketing retainer
Whether you already have one or you’re considering getting one, discover how to get the most out of your marketing retainer. A retainer can seem like a big commitment for your business, but we promise you that just like any long-term relationship – yes, it has its pros and cons, but it’s worth it 😉
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26 September 2024
Are socials even important for my business? (soundbite)
We get it, socials are a lot. On one hand, it takes up your time + there are a bunch of platforms to choose from. It’s easy to be overwhelmed. But on the other hand, it’s a direct line of communication to your clients + a potential way to reach new ones. In our humble opinion, it’s worth the effort 😉
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19 September 2024
The principles of “business wellness” (featuring Kristy Wilson)
In this week’s episode of Marketing + Margaritas, Jade is joined by business wellness coach, Kristy Wilson. Together, they do a deep dive on what you can do to keep your business running smoothly.
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12 September 2024
How to do a marketing campaign debrief
In last week’s episode, Jade ran through how to set up a marketing campaign. In this week’s shorty soundbite, we show you how to follow up your campaign + ask the right questions to get the most out of your data.
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05 September 2024
How to set up a marketing campaign
Marketing campaigns are super important. From attracting new hires, to boosting sales, a campaign will help get you where you want to be. But like with any business venture, it’s easier with a plan. So join Jade in this week’s ep of Marketing + Margaritas, where she breaks down her process for running a marketing campaign!
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29 August 2024
My take on corporate Christmas gifts (soundbite)
In this episode of Marketing + Margaritas, Jade gets in early to share her top three tips to help you with the overwhelming task of Christmas gift shopping for your clients, suppliers + team.
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23 August 2024
Tips from an in-house marketing pro (featuring Jaime Newborn)
In-house marketing is a whole other kettle of fish. From balancing budgets, managing expectations from the higher ups, + doing the whole thing by yourself, it can be an ordeal. That’s why Jade is joined this week by in-house marketer extraordinaire, Jaime Newborn, to give us her top tips for marketing your business from a non-agency perspective.
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15 August 2024
Working on your business, while working in your business (soundbite)
In this week’s episode of Marketing + Margaritas, Jade breaks down how she works on her business while working in the business. It’s chock full of business-y goodness, give it a look!
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08 August 2024
How to identify + use ‘tone of voice’ (featuring Lee Brake)
In this week’s episode of Marketing + Margaritas, Jade is joined by Lee Brake to help you find your tone of voice for your brand. Practical tips, some inspo to lean on, what more could you want 😉
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01 August 2024
Working out your Meta ad spend (soundbite)
Meta ads can be daunting. We get it, spending money on something you’re not sure about is hard. That’s why in this week’s episode of Marketing + Margaritas, Jade gives you some guidance on how to approach your Meta ad spend.
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25 July 2024
Getting the most out of press advertising (featuring Amanda Wright from Mackay Whitsunday Life)
In this week’s episode of Marketing + Margaritas, Jade is joined by Amanda from Mackay Whitsunday Life. Together, they demystify print advertising + give some advice on how to get the most out of it!
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04 July 2024
Three quick tips to make proofing your marketing material easier (soundbite)
Yes, proofing can suck, but the consequences of not doing it can suck a whole lot more. In this week’s shorty soundbite episode of Marketing + Margaritas, Jade breaks down her top tips for checking proofs that are sent your way. Not that you need them, because you always double check your stuff, right 😉
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19 June 2024
How to put together an image library (featuring Fiona from Coffee + Hops)
If you’ve ever had the pleasure of working with Fi from Coffee + Hops, you know how good she is at her job. That’s why for this episode of Marketing + Margaritas, Jade got her to spill the beans on how to make a kickass image library for your business!
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13 June 2024
Setting up a clear website CTA (soundbite)
When someone comes to your site, they’ve usually got a goal in mind. Your job as a site owner is to provide a strong, prominent, + easy to see call-to-action (CTA) that makes it as easy as possible to accomplish that goal. Want to learn how? Better tune into this week’s episode of Marketing + Margarita’s.
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